Why you need to embrace outsourcing to launch your small business
This post may contain affiliate links which mean I may receive a commission for purchases made through these links (at no cost to you, of course!)
So you're launching a new business - HOORAY! Well done to you! 🎉
Starting your own small business is an incredibly difficult thing to do - it takes a great deal of determination, thought and time. For your own sake though, don't let it take your sanity.
If I could tell you one thing at the beginning of your journey, it's that you can't do it all; nor should you! Outsourcing in business, no matter how small, is necessary for your mental health and the success of your business.
Depending on your needs, there are a variety of services to consider outsourcing, so that you can get up and running quickly and effectively.
Brand Strategy
This is foundational to your business - the who, what and why of what you do. Understanding how to put these things together in a way that brings your idea to life in a valuable way for your target audience is tricky, so hiring a professional with a solid framework will be incredibly helpful. Not to mention, it sets the stage for your brand and marketing efforts.
Brand Designer
Creating a brand that is appealing to your target audience is something that needs a specialist’s eye. They know exactly how to visually appeal to your customers through colour, font and other graphic elements, as well as ensuring that your brand is gorgeously unique. There is nothing worse than seeing your DIY logo out in the wild being used by another brand!
Copywriting
Converting your thoughts and ideas into words on a page is so very daunting. Even if you are great with words, it can be hard to distil things in a way that makes sense to your customers. Copywriters are experts with words, ensuring that your amazing idea can be communicated in a clear, concise and enticing way for your customers.
Brand Photographer
Whether it's your lovely self that's the product or an item of your own design, a selfie or poorly-lit product shot simply won't do for your key brand images. High-quality photography is necessary for website images, social media graphics and headshots sent to events in which you're participating. If you're not the best at technology or hate having your photo taken, having a brand photographer to help you get comfortable or take the task off your hands entirely is a godsend.
Marketing Specialist
The work doesn't end once your business is set up and ready to go - now it's time to get your product or service out there! Marketing specialists can help you to decide which marketing channels to focus on and how, making sure you're promoting your business where your customer already hangs out, whether that's online or out and about in the world.
Web Designer
Your website is your online shop front, so making sure your customers can learn more about your small business and access your products or services easily is essential. It needs to be presentable, eye-catching and easy to navigate - which is a lot more difficult than it may seem! Working with a web designer who takes the time to understand your vision and has both the design and technical skills to bring it to life online is well worth investing in.
If you're a small business owner who loves colour, quirk and is in need of a beautifully effective website, take a look at my website design and build services starting at £1000.
Happy outsourcing!
