7 ways to make your website happier
Why do I need to make my website happier, you ask? Well, a happy website equals happy visitors, resulting in higher engagement rates and conversions!
Wowing your visitors and making your website memorable can do wonders in turning visitors who really vibe with your particular brand of happiness into clients/customers.
People shop with their emotions, so inspiring happiness and excitement about your brand, products and/or services is the way to go!
Let’s talk about a few practical ways you can inspire happiness on your website:
1. Go bold with brand colours
Don't be scared to really utilise your brand colours all over your website! Use them in section backgrounds, titles, shapes behind images and word highlights - get creative!
Do make sure to keep accessibility in mind by ensuring you don't use colour combinations that make text too hard to read though as this can put visitors wanting to view your site off.
2. Be clever with section dividers
First of all, section your content into bite-size chunks! Sections help to guide your visitors through your website, making it clear that the messaging and focus of each section is different.
Secondly, add some happy by changing the colour of the sections or adding fun section dividers. This brings in character, AND it’s an opportunity to use more brand elements.
Tip: You can have content overlapping between your sections to create a vibrant, effortless flow for visitors to follow when learning about your business.
Use section dividers
3. Use clever copy
Get your visitors giggling with copy that is clever, funny or pun-tastic!
Knowing your audience well is important so you can make it conversational and engaging. You want your visitors to read your web copy and imagine that you're speaking directly to them - so make it scream YOU!
Maybe your brand's personality has a theme - like desserts or your favourite artist. Play with that theme and go hard with your titles, offerings and body text (e.g. Like I have with the word and concept of 'happy').
Use copy that reflects your brand tone-of-voice
Even the smallest brand graphics tie everything together!
4. Bring in brand graphics
If you don't have these as part of your brand already, I highly recommend getting some created by a brand designer or creating a collection yourself. Make sure these match and add to your brand personality and style.
Dot the graphics all over your site - around images, overlapping sections, leading to key info and as background patterns. Your brand is more than a logo and graphics are a way of bringing your brand together throughout your website.
Top tip: Create graphics that animate for an extra wow factor!
5. Embed third-party tools
Your web visitors won't enjoy being taken to an external webpage when they don't expect it. Instead of linking to another site, like a booking system or shop, embed that content into your website so you can keep your visitors ON your site instead.
This way, when they're done sending an enquiry or checking out, they can continue to explore the rest of your site.
6. Make content digestible
Nothing looks scarier and more off-putting than a long page of plain text! It just screams 'You're gonna need loads of time to read this' and 'this is going to be boring'. Break your text up with images, subheadings, formatting (like bullet points and numbering) and sections where key info is highlighted as pull quotes.
Better yet, if you have content organised in lists (like 5 things I offer), display them in columns with a lovely branded icon so that your visitors' eyes get a break from reading down the page. This also helps to make the page more scannable!
7. Use brand fonts
Font choice can help to add SO much personality. And if you’ve worked with a fantastic brand designer, they will have chosen brand fonts that fit your brand's vibe perfectly.
If you're choosing your own, make sure you choose a heading font that has personality but is still legible (nothing worse than a font that requires effort to read), making sure it also compliments your body copy font. If you're using a custom font (from places like Creative Market or Adobe Fonts), you may need to add these to your site with custom code.
Get in touch and I can sort this out for you in a Happy Hour.
Brand fonts bring your website to life!
Take the tips that you enjoy and start bringing your vibe into your website - your business will thank you. A happy website makes for more engaged customers, a happier small business AND small business owner!
If all of this scares the bejeebers out of you and you literally have no idea where to start, it's okay! If a happier website is what you're after, I can help IN A DAY with my signature Happify Day.
